Inside Netflix’s eye-opening look at arranged marriage, your next reality TV obsession

For years, online matchmakers such as Shaadi. Earlier this month, Shaadi. Long before the internet got involved, matchmaking in India depended on word-of-mouth recommendations, references from priests and marriage bureaus, or simply the newspaper classifieds section. This marked the slow beginning of a major cultural shift. At the time, parents treaded with caution before posting profiles of their sons and daughters online, recalls Sumeet Singh, chief marketing officer, Info Edge Media that owns matrimonial portal Jeevansathi. For instance, these campaigns spoke to parents about the ease of using the internet to search for brides and grooms.

In the age of Tinder, India’s matrimonial websites are trying to swipe right

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Even as dating sites such as and social media have proliferated in recent years to help modern Indian singles find life partners.

Updated : 29 days ago. If you scoff at the very thought of arranged marriage and what all it entails, and consider it to be the most regressive concept on the earth; read no further. Moreover, you will be able to relate to this bunch of young men and women on the lookout for life partners. So women like Sima aunty, become as important as tying the nuptial knot. The series fleshes out a microcosm of Indian society, the upper class, both in India and foreign lands where despite dating apps and websites, Sima aunty has both rationale and reason to exist.

Of course, she exists in real life as exactly what is shown in the series as a high profile matchmaker Sima Taparia.

India’s Most Trusted

This book is an extensive and thorough exploration of the ways in which the middle class in India select their spouse. Using the prism of matchmaking, this book critically unpacks the concept of the ‘modern’ and traces the importance of moralities and values in the making of middle class identities, by bringing to the fore intersections and dynamics of caste, class, gender, and neoliberalism.

The author discusses a range of issues: romantic relationships among youth, use of online technology and of professional services like matrimonial agencies and detective agencies, encounters of love and heartbreak, impact of experiences of pain and humiliation on spouse-selection, and the involvement of family in matchmaking. Based on this comprehensive account, she elucidates how the categories of ‘love’ and ‘arranged’ marriages fall short of explaining, in its entirety and essence, the contemporary process of spouse-selection in urban India.

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Now available to stream, the series follows Mumbai-based matchmaker Sima Taparia as she painstakingly works with singles and their families in India and America to find desirable mates for marriage. One client, New Jersey-based event planner Nadia, wonders if her Indian-ness will come into question because of her Guyanese heritage. With the global reach of Netflix, Mundhra saw an opportunity to present a look at dating and relationships through the very specific lens of the South Asian experience that would reach a wide audience.

That we have all sorts of different backgrounds, different ideals and ideologies. I think you can sort of learn a lot just from the examples and the specific journey of the participants. Mundhra ultimately met her now-husband in graduate school.

India has over 1, matchmaking websites, including the highly popular Shaadi.​com and Bharat Matrimony. Western giants, like Tinder and.

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Websites in India Put a Bit of Choice Into Arranged Marriages

To help you find your perfect wife you can easily see and signup at some of the marriage websites that are best given below. Indian weddings are an affair that is rather complex irrespective of which community, ethnicity or faith you hail from. The majority of Indians adhere to the tradition of arranged marriages- where families look for a groom or bride for a female or male of marriageable age despite the increasing popularity of love marriages.

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The Mumbai-based matchmaker Sima Taparia delivers this meme-friendly one-liner in the seventh episode of the hit Netflix series Indian Matchmaking. But she departs from this well-worn model in her attention to one extra characteristic: caste. This silent shadow hangs over every luxurious living room she leads viewers into. She lumps an entire social system, which assigns people to a fixed place in a hierarchy from birth, together with anodyne physical preferences.

This prejudiced treatment includes, but is hardly limited to, workplace discrimination in the United States. For example, the state of California sued the tech company Cisco in June for allegedly failing to protect a Dalit employee from discrimination by his higher-caste Brahmin managers. When a popular show like Indian Matchmaking neglects this alarming fact of the Indian American experience, it quietly normalizes caste for a global audience. Contrary to what some viewers might think, the caste system is an active form of discrimination that persists in India and within the Indian American diaspora.

One of the primary functions of arranged marriage is maintaining this status quo. That explains why people in dominant castes often carry out brutal violence against their own family members who dare to marry outside their caste, particularly if a partner is Dalit. Last year, in Maharashtra, a father reportedly doused his daughter and her Dalit husband in kerosene and lit them on fire to condemn their intercaste marriage.

These attacks are part of a pattern of families punishing relatives for rejecting marriages arranged on the basis of caste.

India’s 1st Matrimonial Platform linked with Aadhaar

Marriage is an institution every Indian believes in and it has indeed become a part of our culture. Though love marriages exist in our country, the Indian families still prefer arranged marriages as they believe that marriage is a holy institution which connects not just two souls, but two families also, together. Hence the role of trustworthy mediators in the matrimony is very important.

This book presents an extensive and thorough exploration of the ways in which middle classes in India select their spouses and brings to the fore the complicity.

About one out of every eight Internet users in India is signed up on one of the country’s so-called “matrimonial websites. Nash Jenkins. Jenkins is an American man living in India who discussed the trend for The Atlantic after signing up briefly with matrimonial site Shaadi. A commercial for Bharat Matrimony’s personalized service touts marriages that are not arranged but “assisted! Jenkins seems quick to paint the websites as little more than arranged marriages -lite, based in part on one personal encounter with a woman whose profile was written by her parents.

But the fact that these matrimonial sites are so popular points to the fact that more young Indians aren’t being set up for marriages by others — most of the users, says Jenkins, are urban, middle-class young Indians. And while the sites are geared toward the marriage-minded, they’re not all that different from American dating websites , especially the more relationship-oriented ones.

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